Voot Press Kit
Voot Boot Shaper
Susanne Schropp, Product Director
bootshaper (at) vootboot (dot) com
PRE-LAUNCH PRESS RELEASE (5/10/16, Pre-Launch, PDF download)
The idea for Voot came from necessity, the mother of all invention. On a perfectly crisp, bright fall day in New York City, the founder of Voot boot shapers opened her closet door. She reached for her favorite (expensive!) suede boots: rich, supple, and super stylish. What she pulled out instead were limp, permanently creased boots. Boots deserve better, she thought. And the quest began. After three years and countless tests, prototypes, and trials, Voot boot shapers have taken shape as the best possible option to preserve your boots.
How It Works
Three Quick Steps to Boot Perfection
- Roll the Voot boot shaper up
- Place it into the boot
- Let go for the shaper to expand to the shape of the boot.
Stunningly Simple. Astoundingly Effective
At last, a boot shaper that does its job! Most boot trees are too strong and actually stretch the boot during storage. Others—such as inflatables and hollow plastic inserts—are too flimsy. (Not to mention they trap moisture and sweat…ewww.) Voot boot inserts are just right! After all, Voot shapers are the result of intense testing and trials. Each of the four Voot boot shaper models have been configured to produce exactly the right amount of tension to prevent creases, wrinkles, and lines.
Made in the USA, Made to Last
You invest in your boots; we invest in creating the best boot shaper. It’s that simple. We refuse to cut corners or use cheap materials from overseas in our boot inserts. So, yes, you may pay approximately a dollar more for Voot than for other shapers on the market. That’s a small price to pay for 100% American plastic materials and 100% USA manufacturing. Voot believes in empowering American workers. And in our opinion, nothing compares to a quality product made in the USA.